COMPANY
REBAND

The goal of this project was to choose a business, real or fake, and rebrand them. I choose a local piercing boutique located in Marquette, Michigan, called Aurora Piercing Boutique. The style I wanted to achieve was sophisticated, but with a modern "witchy" vibe. The logo I created shows the name of the business in a sophisticated serif typeface, and secondary all caps san serif typeface. The imagery shows a moon which references the name of the business, as well as some dainty line and dot forms to represent body jewelry.