ADVOCACY
CAMPAIGN

The goal of this project was to choose an issue or organization that we felt strongly about, and create a campaign that included multiple visual formats, including 2d and 3d products to express our message. I advocated for veganism and try to persuade people to eat more plant-based meals. The main messaging found present throughout the branding is “be kind to, your body, the planet, and living beings”, which is then applied to a series of five posters, and sweatshirt and tote bag designs